The beauty industry is certainly given a bad rep. Cosmetic companies are being categorized as profit driven industries that attempt to manipulate the general public to feel that they NEED to be something that their not. It is true that advertisers abuse the use of unrealistic models and desirable women to sell their products, but I don't entirely see harm in using products to enhance the beauty that we already have. Cosmetics companies have no intention of morphing our faces in to something cookie-cutter and predictable, I find just the opposite. With the use of cosmetics you are given the ability to stand out and show your individuality.
I came across an article online regarding a Chanel skincare line. This line includes a headband that you wear at night that embosses the Chanel logo on to your forehead... it is truly items like these that attach a "superficial" stigma to the beauty industry.
The designer of this line, Ryan McSorley, exclaimed, "Just as we can define ourselves through the brands of clothing we wear, or the brand of mobile phone we have, we can now define ourselves by the brand of skincare product we use. If you are using skincare by Chanel, you want people to know that your skin is by Chanel, in the same way that Chanel handbags have clear branding, why shouldn't our skin?" I believe it is with ideas like this that the beauty industry has obtained it's bad reputation. While I see the cosmetics industry as one that attempts to help people find beauty within themselves, others are marketing it as something used as a status symbol, just to show the world that you are superior to them.