11 February 2010

Urban Decay's Alice in Wonderland Book of Shadows

For make up fans and Tim Burton fans alike, the beauty product of the century has been released. Urban Decay's Alice in Wonderland Book of Shadows was sent to retail stores at the end of January and I finally decided to suck it up and fork out my $52 for the one beauty collectors item that I could not live without.

Urban Decay is famous for their eye shadow pallets because of the highly pigmented, unique colors and the smooth, bendable formulation. It is just a bonus that the packaging they choose is irresistibly kitschy, and cute. This particular pallet comes with a few bonus items as well; two 24/7 liners in the colors Zero and Flipside (might I mention, the BEST eyeliner that money can buy, and regularly selling for $17 each) and a trail vial of their infamous Primer Potion that allows your "lid art" to last all day.
What sold me on this particular pallet (though, they didn't have to twist my arm) was the idea that these shadows are all in their original line, they did not formulate some weird, cheap rubbish to cash in on the trend. Rather, Urban Decay renamed their best selling shadows to fit the theme (I love this!)

The names, original shadow names, and descriptions are below:
Underland (Flash) - Bright iridescent purple
Alice (Painkiller) - Bright bold aqua
Oraculum (Baked) - Rich Bronze
Queen (Last Call) - Plum
Chessur (Chopper) - Coppery fawn with silver shimmer
White Rabbit (Polyester Bride) - White with silver glitter
Wonderland (Maui Wowie) - Dirty gold with silver glitter
Curiouser (Grifter) - Lavender with silver glitter
Muchness (X) - Golden peach
Mushroom (Mushroom) - Pewerter
Midnight Tea Party (Midnight Cowboy Rides Again) - Champagne pink with silver glitter
Vorpal (S&M) - Bright metallic silver
Absolem (Homegrown) - Bright true grass green
Drink Me, Eat Me (Sin) - Champagne
Madhatter (Twice Baked) - Brown with golden shimmer
Jabberwocky (Oil Slick) - Black and with silver sparkle 

Reaching out for the best description of this product that I could muster, I  decided to take the description from Urban Decay it's self. They write:
When Disney called to ask if Urban Decay would design a product for the launch of Tim Burton's Alice in Wonderland, they were like, "Um….yes!" The result is this truly amazing (and seriously collectible) Book of Shadows. Tucked inside a hidden drawer are 16 best-selling Eyeshadows, given topsy-turvy names like White Rabbit, Jabberwocky, and Oraculum. Alongside them lie travel sizes of Eyeshadow Primer Potion and two 24/7 Eye Pencils. From smoky neutral eyes to flashes of hallucinogenic green and purple, the looks you can create are as endless as the rabbit hole itself. The top opens to reveal a pop-up scene of Alice in the mushroom forest. Her "drink me" bottle discarded, she staggers past towering mushrooms, only to cross paths with a very peculiar, hookah-smoking caterpillar. A large mirror rests behind the scene, making you feel as if you are transported into the film itself. Anyone who loves Urban Decay, Tim Burton, Disney, or Alice in Wonderland absolutely MUST have this palette. Even the Mad Hatter would say this Book of Shadows delivers it all.
 I think they are accurate in stating that the eyeshadow looks you can create are endless, a dark, smokey night time look, something soft and subtle for day and many choices for just a pop of color. This description is a little kooky, but isn't that what we love about UD, Tim Burton and Alice's story? Anyone who is interested in building their eyeshadow collection should check this pallet out for it's diverse color selection and smooth, bendable formulation. Even a makeup beginner would look like a pro with the help of this pallet.


  1. How cool is this? I haven't seen Tim Burton's Alice in Wonderland yet, but I'm fairly stoked about it. I really appreciate how a company like Urban Decay can take something dark and frightening and turn it into something playful and beautiful.

    It's just like the Parthenon; most people view it as perfect architecture, when in fact the Greeks built it imperfectly on purpose. Knowing that column repetition would bore the eyes, they spaced them out unevenly to keep the mind interested, and made the corner columns wider because they knew that with the sky as their backdrop, they would appear smaller than the other columns. Perfection through imperfection. Light through the darkness. Probably a must have for any girl who wants to look mysterious and alluring.

  2. Tim Burton will live on forever, every other film is a cult classic. But have you ever stopped to think about the contributions that he has made to fashion? This make - up kit got me thinking: how much has fashion changed as a result of Burton. Go look around any middle school or high school. You will notice a crowd of psuedo - disenfranchised youth who are inevitable decked out in styles from Hot Topic. Count the Burton references. This guy's marketing team is insane.

  3. This is great! I love that you keep on top of all things beauty. I appreciate your summary of the make up as well as the detailed description of what is to offer. You include all the most important things and your post isn't lengthy at all.
    As for the make up. Its great to see that Disney is marketing to different markets. I think that the idea of having a make up pallet made by one of the top makeup companies is ingenius.


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