It is inevitable that we are all predisposed to trust a product because of its "brand name". My previous post showed that it is not enough to use a wonderful skincare product and to be happy with the results that that product produced, we must all know that it was a CHANEL skincare product that gave them these amazing results. Had their skin been by Clean and Clear would those double C's (not interlocking, of course) been stamped on their forehead? The answer we all will conclude is "no". Why must product labels play such an important role in the brands that we trust, or even brands that we would never give a second look? I noticed on many blogs that we decide to RAVE about finding a good "drugstore" foundation, as though we all would never expect such a thing. Is it true that Revlon's Colorstay foundation compares to MAC's Studio Fix Fluid and for just a fraction of the cost!? NO, it couldn't be =O! I hope you all recognized the sarcasm here... of course this is possible, of course we do not need to pay for a name brand, and yet we all are guilty of doing this.
I happen to own both foundations, I also happen to have a friend of very similar skin tone, and this friend happens to be very guilty of being a brand name snob (it is safe to assume she won't be reading this post). I had to test my hypothesis because I am only a consumer by day, I am a scientist by night. My friend and I planned a girls night out and it was not uncommon for me to do her make up for such a night. She fumbled through my drawers of makeup and decided which products I would use to doll her up. Not surprisingly,all of the products that she chose were MAC products. Even with suggestions against certain products and recommendations towards others she insisted that it was the MAC products that she liked the best. In the midst of singing loudly along to our Lady Gaga CD and the fog of hairspray around us, my friend did not realize that she was being "made up" with drugstore brands! Did she love her makeup look? Of course she did!
So, why do we buy the products we buy? If this blog was about psychological market research I would be able to point to statistics that show the decisions we make are deep rooted in... something. But, it's not. I think that when it comes to make up we are snobs. It is true that a high end makeup counter will devote three employees to one customer to make sure their experience is delightful, at a drug store you would be lucky to get anyone's attention and even then would head no advice given by them. So what does this all create? A status that you pay for quality, that you only accept the best.
So what do you think? Is it appropriate to buy a name brand simply because of the name? If money wasn't an issue would you reach for the exact same product with a generic label?