The website is a bit more picky on what empties they will accept: eye shadow pan, eye shadow quad, eye shadow trio, lipstick tube, lip gloss tube, foundation bottle or compact, mascara tube, eyeliner, blush or base pots and pigment jars. However, I have found that the retail stores will take back just about anything that says MAC on it. Empty face wipe containers, brush cleaners and eyelash cases are all things that empty quickly so it's good to know that we can "back to MAC" them. The website also allows you to recieve any lipstick, with the excpetion of the Viva Glam because the proceeds benefit charity, where the stores give an option of any liptick, eyeshadow, or lip gloss. It is a tad confusing that the company is inconsistant with this program because not all of thier customers are getting the same choices, and also because not all stores follow the same policy. On their website, MAC describes the program:
Because we share your commitment to the enviornment, MAC accpetc returns of it's primary packaging though the Back to MAC Program. By returning six primary packaging containers to a MAC counter or MAC Cosmetics online you'll recieve a free MAC lipstick of your choice as our thanks to you.I think the program offered is pretty commendable considering a big corporation such as this does not need to offer any insentives, people will buy the products regardless of any type of "deal". There is actually an entire section on the MAC website dedicated to GIVING BACK. This section describes their charitable programs such as the Back to MAC Program, Viva Glam, Kids Helping Kids, and MAC AIDS Fund. As if their products aren't enough to make MAC irresistable, they step up and look out for others as well.